Our mission is what drives us to optimize human performance. We aspire to accelerate technology adoption in Olympic sports, to inspire generations and to give back to the sports we love.
Sports is a platform for the greater good. It has a massively positive impact on communities, health and personal development. Swimtraxx wants to play a leading role in supporting sports as a driver for valuable change.
"Swimtraxx brings innovation to the world of sports. Creating novel products that are loved by athletes and coaches is what we do."
- Jeroen Lecoutere, Swimtraxx Founder
ABOUT THE FOUNDER
Jeroen Lecoutere started Swimtraxx from his passion for sports and technology. He started swimming at 4 years old, made the junior national team and is a national champion and record holder. He swam with teams in Belgium, The Netherlands, the USA and Australia. In the USA, he was a member of the Ohio State University Varsity Swim Team. In Australia, he trained with the BGS Swimming Club where he shared the lane with Olympic champions and World Record holders.
As a Biomedical & Electrical Engineer (PhD) he performed research in both Belgium and Australia related to wearables in sports applications.
A lot of athletes and coaches he met throughout his career were not satisfied with existing sports technology products. This is why he and his team created Swimtraxx, the smartest swim specific system ever.
SPORTS BREAKS BARRIERS & BRINGS PEOPLE TOGETHER
Sports connects people of all kinds, builds communities and incites deep collective emotion.
SPORTS IS A MAJOR KEY TO ACHIEVE A HEALTHIER SOCIETY
Investing in healthy lifestyles significantly prevents the most common diseases of our time.
SPORTS TEACHES HOW TO DEAL WITH WINNING & LOSING
It teaches us to bounce back from setbacks. It shows us that pushing through tough times can lift us to our next level. Sports inspires generations.